Trends Transforming Video Surveillance in 2023


Trends Transforming Video Surveillance in 2023

As we embark on the year 2023, the video surveillance industry is undergoing a remarkable transformation. The convergence of cutting-edge artificial intelligence (AI) solutions and comprehensive system integration is reshaping how businesses harness the potential of their surveillance setups. Concurrently, organizations are strategically adapting to an uncertain economic landscape, leveraging pandemic-driven challenges to inform prudent business strategies.


Trend 1: AI-ready and Future-proof Video Surveillance

Adapting to Evolving Business Needs with AI-powered Surveillance

Enterprises are strategically allocating budgets for AI-ready and future-proof video surveillance platforms. The shift in global business practices has expanded the role of video surveillance from security applications to vital tools for optimizing various business operations. Companies seek systems primed for AI integration, enabling valuable insights and intelligent analytics.

Results from the 2022 AI business survey concluded that the progressive momentum of AI implementation. Video surveillance systems with AI capabilities enable advanced functionalities, including real-time threat detection and insightful data collection. The synergy between video surveillance and AI fosters scalability and operational efficiency, with cloud computing emerging as the optimal environment for hosting advanced AI functions.


Businesses recognize the ROI offered by AI-ready video surveillance. Cloud-based AI solutions optimize security and efficiency while driving down costs. By embracing cloud-driven AI, enterprises position themselves to excel in the global market landscape while achieving long-term savings.

Trend 2: Reduction in Operating Costs

Navigating Economic Uncertainties through Operational Cost Trimming

As inflation rates reach a 40-year high and industries face challenges like supply chain disruptions and labor market competition, businesses are keen on reducing operating costs. Cloud-based technology introduces substantial economies of scale, yielding lower total cost of ownership compared to conventional onsite systems.


Incentivizing Subscriptions and Higher Resolution Cameras

Certain Video Surveillance as a Service (VSaaS) providers offer discounts and price protection against future inflation through multiyear subscriptions. Businesses are drawn to adaptable billing models and the enhanced affordability of higher resolution cameras, enhancing the effectiveness of surveillance systems.


Trend 3: Efficient Customer Support

Elevating Customer Support and Training in a Rapidly Evolving Landscape

Businesses recognize the value of customer support and training services. Cloud technology is now integral to aspects like communication and video surveillance. Cloud-based systems reduce the need for in-house expertise and reshape staffing requirements, enhancing operational efficiency.

Enhancing Customer Value Proposition and Retention

Robust support mechanisms, accessible communication channels, comprehensive training resources, and seamless onboarding are pivotal for sustained customer loyalty. Cloud-based surveillance and SaaS offerings with efficient customer support yield higher customer retention rates.

Trend 4: The Importance of Cybersecurity

Collaborative Commitment to Ensuring Robust Security

In the era of IP video surveillance, cybersecurity is paramount. A secure system demands collective commitment from manufacturers, integrators, and end-users. Achieving robust security requires continuous investment of time and resources, underscoring its critical importance.

Conclusion: The video surveillance landscape of 2023 is defined by AI integration, cost efficiency measures, customer-centric support, and robust cybersecurity. Businesses that strategically embrace these trends position themselves for success in an evolving industry and uncertain economic climate. The intersection of technology, efficiency, customer satisfaction, and security is reshaping the way organizations approach video surveillance, promising a future of enhanced capabilities and optimized outcomes.

For more information, you can also refer to our case study of successful deployments here.